a “gold subscription” service tailored to everyone. From the first-time buyer to the seasoned collector, the customer is in control.

Client.

Jeremy Leech is second-generation antique jewelry, diamonds, and colored stones dealer. Graduating Gemologist of the Gemological Institute of America (GIA), Jeremy has an affinity for all things relating to precious metals and gemstones and knows the market better than most.

Jeremy has traveled the world searching, buying, and selling fine jewelry & gems. These experiences have played a key role in his knowledge and passion for the industry.

Interviews.

3 Interviews| 3 Males | Age 33-63| Work daily in wholesale of gemstones and precious metals.

Jeremy approached me with his idea to sell gold on a subscription-based model. I spent time with him and his colleagues, learning about people who buy gold and gaining deeper insight into this audience.

Gold has been used as a medium of trade since Egyptian times.
Look into the chemical breakdown of gold. The reason why gold is “precious.”
No buying trends. The main reason to hold is a hedge against inflation. Having an asset of wealth that is not tied to a currency.
For years, the same clientele has bought and collected gold. New collectors are brought in generationally. Gen X & Boomers primarily, not many Millennials
Younger generations are more interested in Stocks and Crypto Currency. They care less about tangible assets. How do we excite this age group?
Hard asset vs. ETF? Physically holding gold offers financial freedom. Item description

Framework.

We collaborated on a Vision, Mission, and Strategy for the company, which gave structure for the design, copy, visuals, and customer experience.

Vision: A modrn company selling an age-old commodity.
Mission: To provide an easy, smooth, and enjoyable process for you to accumulate gold.
Strategy: Through our commitment, we will give customers transparency and confidence to create a comfortable experience buying gold.

Gold grain.

Grain, also known as “shot” is gold in the form of small pellets.

“Grain is beneficial to all collectors because it is the only way to buy tangible gold in small increments.”

-Jeremy Leech

Purchasing Exploration.

Buying by dollar amount: Example: the buyer wants $100.00 worth of gold. The amount of gold would change based on market change. The buyer would be responsible for understanding that their gold allotment would change each month.

Buying by weight: Example, the buyer wants 1 gram of gold each month. The buyer would receive the same allotment of gold, but the monthly price would fluctuate based on the market.

Usability Test, Purchasing Exploration.

I built two functional interactive prototypes for A/B testing. 10 candidates were selected for trial, observation, and understanding.

Flexible price, difference in weight.

Price changes, consistent weight.

The buyer in both cases would be responsible for following the market trends. Both options proved effective, but the best method was to sell gold by weight. Why?

Only two products are needed. Gold is sold by the gram, and gold is sold by the (troy) ounce. Customers can add units in either product category to match their desired weight for purchase.
Customers can collect by accurate weight to better understand and track their collection over time.
Third-party plug-ins for eCommerce platforms (Shopify, Squarespace, Wix) are available to update our product in real-time based on the spot price of gold.
The most precise option for the vendor was to structure each allotment of gold into a 1-gram packet. This way, gold can be weighed and packaged consistently.

Prototype.

Web 1024 – 1512+

Flow.

Mobile/Tablet 320 –1024

Responsive/flexible

Shopify.

The Shopify community reaches far and wide, allowing us to tap into this collective intelligence and bring a wealth of experience to Modrn.

The templated eCommerce website is already optimized for desktop and mobile devices, meaning fewer problems. They're Google-friendly and easy to get up and running, test, and iterate quickly.

Shopify allows Modrn to provide customers with a functioning digital platform, budget-conscious to establish and prove our model.

Modrngld.com