iTrek Series User Experience

The iTrek line was an opportunity for us to own the inflatable kayak market. With patent protection in place on our design, I became responsible to strategize design to enhance a new kayaking experience.

i11 Kayak

2015 – 2020

Development

2018 – 2020

iTrek 11

2021 – Present

i14 Kayak

2008 – 2020

i12 Kayak

2008 – 2020

In 2016-2020, the i11 kayak model sold 75% more units than other inflatable models Hobie offered. Each year, i11 sales increased while the other models decreased.

Research.

Five years of sales, a network of reps and dealers, and a loyal customer base gave us a clear framework for creating the most optimized line of inflatable, pedal-driven kayaks worldwide.

  • Reviewed claims from tech support and warranty—compiled highest-ranking issues dealing with the quality and construction of the kayak.

  • I contacted Hobie's sales rep and Hobie shop owners to understand use cases, user wants/needs, and pain points from the customer's end.

  • I teamed up with sales reps to observe kayakers interact with unpacking, setting up, using the kayak, breaking down, and packing up.

  • We are lucky to have “Hobie enthusiasts.” They love our product and openly share their experiences (good and bad) on Youtube, Facebook, and Instagram. These stories, videos, photos, and comments help us understand user needs without bias.

Problems Identified.

  • Hull

    Hulls were poorly constructed, specifically the connection of the side tubes. De-laminations were common due to over inflation. The interfacing parts for the seat and steering lacked structure which did not give a high perception of quality.

  • Steering

    The steering system is permanently fixed on all past models. During folding, the steering lines would bend with the folds and kink. The kinked steering lines would cause friction internally and make steering the kayak difficult. Repairs were often needed to keep the steering functioning.

  • Seat

    The seat was comfortable but overcomplicated. During use, It would become loose from the mounting fixtures on the kayak hull, making the seat feel insecure. Installing and removing the seat was a lengthy process that involved attaching 4 gated hooks. This action became redundant and frustrating.

  • Bag

    The storage bag was dated with both materials and aesthetics. There was no cohesion between the bag and kayak. The small wheels did not offer a sufficient ground clearance and the bag would catch debris when rolling. Rolling was awkward because the sewn handle on top of the bag did not provide an ergonomic grip for users.

  • Folding

    The material used on past kayak models was thick. Many customers complained that they could not fold their kayaks to fit the size of the storage bag.

Prototype, Test, & Improve.

Problems Solved.

  • Hull

    Four hull sizes were chosen defining a different use case for each model. Construction was reinforced for more durability and a higher quality product. The design for interfacing parts helped simplify the setup and break down along with instilling product longevity.

  • Steering

    The intended direction for the steering was a design that could be bent and flexed over time. This idea progressed into a removable system.

    The rudder clips on the back of the kayak, and the steering handle by the side of the seat, so the user can access it easily. The steering handle can move to either the left or right side depending on the driver’s preference.

    The non-corrosive materials allow the system to flex and coil in storage. but never kink. The inner cables provide a buttery glide, free of friction.

    On the water the system offers incredible maneuverability turning tight arcs or tracking straight.

  • Seat

    The design intent was to be simple, lightweight, and comfortable. I chose an aluminum frame due to its lightweight structure and perception of quality. The mesh was updated with materials that brought comfort and aesthetics while meeting the strength and stability from the element over time.

  • Bag

    The new bag line is tied into the same colors and materials used on the hull and seat. A heavy-duty, corrosion-resistant YKK zipper was used to make getting the kayak and components easily in and out of the bag.

  • Folding

    The iTrek series uses a single-layer Dropstitch which makes folding the kayak compact much easier than the past models.

  • The iTrek 9 is an ultralight platform giving kayakers the lightest and most maneuverable kayak available.

  • The iTrek 11, triple chamber design gives kayakers a lightweight platform that provides efficiency and utility on the water.

  • The iTrek 14t gives kayakers the option to go tandem.

  • The Fiesta speaks for itself, it's a party on the water!

Media.

Walkthroughs and reviews from our users are both useful and rewarding. Below are a few of my favorites.

Side by side review of the iTrek 11 and i11 kayaks. Credit: Jake Harshman

A rugged use case. Credit: Fish Hunter

Hobie’s Yosemite Promo. Credit: Hobie

  • Industrial Design

    My role bringing this product from concept to production.